Sony ATV

Working closely with Sony ATV Amsterdam, Music in Brands performed pioneering BrandScan analyses on leading artists like Kovacs and DJ Chuckie. These investigations went beyond typical market research, providing deep insights into the artists’ brand identities and demonstrating how BrandScan can effectively drive fan engagement. By revealing the precise musical elements that connected with their audiences, we offered a fresh perspective on using sound to strengthen artist branding and foster deeper connections. This work laid the groundwork for innovative strategies that leveraged music to amplify artist presence and cultivate meaningful audience relationships.