Post office

In a collaborative effort with The Post Office Amsterdam, Music in Brands conducted exploratory BrandScan analyses on a variety of prominent brands, including Prenatal, Kruidvat, and HEMA. These experimental scans yielded valuable insights into brand aspirations and demonstrated the potential of BrandScan technology to stimulate consumer demand. By uncovering the underlying musical connections that resonated with each brand’s identity and target audience, we provided a unique perspective on how sound could be strategically employed to enhance brand perception and drive consumer engagement, paving the way for innovative marketing strategies.