Kovacs

In collaboration with Sony ATV, we employed our BrandScan algorithm to analyze Kovacs’ musical identity, revealing not only her core genres and sonic elements, but also identifying the significant connections between her brand and major players in the fashion, automotive, and fast-moving consumer goods sectors. This data-driven analysis provided a comprehensive understanding of Kovacs’ market positioning, enabling Sony ATV to leverage these brand affinities in strategic partnerships and marketing initiatives.