Cupra

Cupra is known for its bold, modern designs. We wanted to explore how a different sonic landscape could alter the perception of their dynamic visuals. So, using our AI music generator, and working closely with a real artist, we created a new soundtrack for a Cupra commercial. We extracted the voiceover and crafted original music to accompany it. This demonstrates how even subtle changes in sound can reshape the emotional impact of a brand’s narrative, not to suggest improvement, but simply to illustrate the transformative power of music.